« Making African culture strong must go hand in hand with Africa’s overall attractiveness »
The second main idea defended was to innovate and develop products that respect and enhance the local culture and ways of life, even in cases that appear to be harmful. Numerous cases have shown that with a touch of ingenuity and digitalization, an everyday habit seen as anarchic and harmful at the moment can become a concept making the rest of the world jealous.
« A study showed that one way to save pandas would be to eat them, because an economy and therefore livestock would be born »
The event resulted in the creation of an African cultural parliament with the aim of working on respect for the diversity and richness of African cultures and habits of life in a vision of economic development and innovation.